It's seeming to me that there's a spectrum with honey, with on one end we have light coloured honey, that's more sweet in it's profile, then on the opposite end we have dark coloured honey, which has a stronger, more robust flavour to it.
It's apparent that different people prefer different flavours. Recently, I've had some people try some dark coloured honey that I have, and they've told me that they don't usually like honey, and they didn't like the initial sweet sensation, but the robust honey aftertaste was quite pleasurable for them, and it's the best honey they've tried.
I agree with these people. There usually is two different types of honey. I am not a huge fan of clover honey and around in my part of the world it is pretty light but I prefer the darker honey from here. With that being said I do love tupelo honey and lavender honey and both of them are pretty light.